---
title: ReplayPilot vs. FullStory | ReplayPilot Blog
description: FullStory is built for large teams with a budget and a buying process. Here's who each tool actually fits.
canonical: https://replaypilot.com/blog/replaypilot-vs-fullstory
---

# ReplayPilot vs. FullStory | ReplayPilot Blog

# ReplayPilot vs. FullStory

Aug 12, 2026 · 11 minute read[

Craig

Customer Success Engineer](/blog?author=craig)

COMPARISONPRICINGFULLSTORY

FullStory and ReplayPilot both record what a visitor did on your site and let
you watch it back. That is roughly where the resemblance ends. They are built
for different buyers, at different points in a company's life, with different
tolerances for a sales conversation.

This post is a practical guide to that difference. It is not a "which one is
better" argument, because the honest answer depends on who is reading.

What we know about FullStory comes from their public materials, not a vendor
rate card or an internal trial. We will not invent specifics about their
product. Where we have no visibility, we say so.

## Two products, two buyers

FullStoryReplayPilot

PricingNegotiated, sales-ledPublished, flat, self-serve

Getting your first sessionDemo, trial, contractScript tag, then minutes

Best fitLarge teams, high session volumeSmall teams, individual engineers

Search and segmentationDeep, built for scaleAI summaries, plain-English search

ComplianceUnknown to us, ask directlyGDPR and CCPA compliant, no SOC 2

Support modelDedicated account contactDirect email, no support queue

The rest of this post walks each row.

## Only one of us publishes a price

FullStory does not put pricing on their website. You request a demo, talk to
their sales team, and get a number based on your session volume and the
features you need. That number comes out of a negotiation, not a page. Two
companies with similar traffic can land on different rates depending on how
the conversation goes.

ReplayPilot publishes the whole table. $0 for Free, $29 a month for Starter,
$79 for Growth, $150 for Scale, and a negotiated rate only at Enterprise.

PlanPriceSessions/moRetentionIntegrations

Free$01,00030 daysUp to 3

Starter$29/mo10,00090 daysUnlimited

Growth$79/mo25,00090 daysUnlimited

Scale$150/mo50,000180 daysUnlimited

EnterpriseCustomNegotiatedUnlimitedUnlimited

You pick a plan on the pricing page and that choice carries into account
setup. No separate step where you sign up first and find out the cost later.
Switching between paid plans takes effect immediately, with a prorated charge
or credit for the difference. Billing runs through Paddle, our merchant of
record, so your card details go to Paddle and never touch our servers.

Every plan gets the same product. AI summaries, plain-English search, error
and frustration detection, funnels, and masking. One feature sits behind a
tier: email alerts need Growth or higher. Everything else scales by volume,
not by feature access.

We cannot publish an equivalent table for FullStory because they do not
publish one. That is not a criticism. It follows directly from a sales-led
model, where the number depends on a conversation instead of a page.

The published price is not a small detail. It changes who evaluates the tool.
A flat published number means one engineer decides. A negotiated rate usually
means procurement or finance joins before anyone tries the product.

## Demo first, or script tag first

A sales-led process usually means a demo before a trial, and a trial before
production. That is deliberate. It gives the vendor a chance to understand
your setup and gives you a chance to ask questions before committing budget.

ReplayPilot skips that entirely. No SDK, no npm package, no build step. You
paste one script tag into your HTML and recording starts. Account setup is
five steps: create your account, tell us about you, add the snippet, invite
your team, done. Sign-up to first recorded session is a few minutes.

That speed costs you something. Nobody walks you through setup on a
screen-share. If your rollout involves several teams, a security review, and
a formal procurement process, FullStory's sales process is built to support
that and ours is not.

## What you get once you are recording

This is the part we can speak to in detail, because it is our own product.

Every session gets an AI-written summary the moment we capture it. The search
bar takes plain English, so you type "sessions where checkout failed on
mobile" instead of assembling a filter by hand. Sessions with errors get
flagged and pushed to the top of your list. Error and stack-trace capture
works with any Sentry-compatible SDK already pointed at your key, so an
existing Sentry setup needs no changes.

Privacy runs on two layers, on every plan, with nothing to configure:

- **Browser-side masking.** We mask every input on the page before anything
leaves the browser. That is what keeps passwords out of a recording in the
first place.

- **Server-side redaction.** Before we store a session, our servers scan it
again, redacting emails and card numbers wherever they appear, and always
stripping typed keystroke values.

Network headers use a safe allowlist. We keep content-type,
content-length, cache-control, and etag and discard everything else. We
never capture request or response bodies. If the defaults miss something, the
Masking tab takes always-mask selectors by #id, .class, or tag name. The
Ignored Paths tab drops an entire route, like an internal admin panel, so it
produces no sessions, logs, errors, or frustration signals at all.

Funnels take two to four ordered custom events and show you where visitors
drop off, counted by session or by distinct visitor. We compute them live
over your project's most recent 1,000 sessions every time you open one.
Nothing is pre-computed or cached, so what you see reflects current behavior
instead of a stale snapshot.

Retention scales with plan. 30 days on Free, 90 on Starter and Growth, 180 on
Scale, unlimited on Enterprise. A daily job deletes data past its window
without you asking.

Want an AI agent to query your session data directly? ReplayPilot runs an MCP
server that any MCP-compatible tool can connect to with your own API key.
Access is read-only across sessions, errors, and logs. Nothing it does can
change or delete data in your account.

### Where our compliance story stops

ReplayPilot is GDPR and CCPA compliant. Self-serve deletion and export,
consent-gated recording when you need it, and a DPA that names every
subprocessor.

What we do not have is a certification. No SOC 2, no SOC 3, no third-party
audit, and no enterprise SAML or OIDC SSO, just sign-in with Google or
GitHub. If your organization requires one of those before it will use a
vendor, that is a real reason to look at FullStory or another certified
option. We will not paper over it.

## How our alerting works, so you can compare

We have no visibility into FullStory's alerting or integration catalog, so we
will not guess at it. Here is exactly how ours works. It is a fair question to
put to whichever tool you evaluate.

ReplayPilot alerts fire on three conditions:

- Any error.

- Any frustration signal.

- An error rate crossing a threshold you choose, calculated over the
project's last 50 sessions.

Every new project starts with an "any error" rule and an "any frustration"
rule already enabled, so the first session is already watched. Rules notify
a webhook, Slack, email, GitHub, Discord, Linear, GitLab, or Jira. Two rules
matching the same event and pointing at the same integration send one
notification, because we de-duplicate before delivery.

A delivery log keeps the most recent 200 notifications per project, each
marked sent, failed, or skipped. A broken webhook or an unsent email alert on
a plan that excludes them never fails in silence. It shows up as a row you
can act on.

Session-based rules check when a session ends. Errors reported through a
Sentry-compatible SDK check as soon as the error arrives, without waiting for
the session to finish. Either way, a rule you just changed applies going
forward. It never fires retroactively on sessions that already happened.

## Where FullStory's approach genuinely wins

A negotiated, sales-led relationship is not only friction. It buys things a
self-serve product does not offer:

- A dedicated point of contact who knows your account.

- A contract that can carry the specific security, compliance, or SLA terms
your legal team needs.

- Someone to call when something breaks in a way that matters to the
business, instead of a support queue.

- Deep search and detailed segmentation built for high session volume, a
different problem from searching a few thousand a month.

For a large team with a procurement process already in place, and a workflow
built on slicing millions of recordings by dozens of custom properties, that
relationship is the point. It is not an obstacle to route around.

## Where our approach genuinely wins

Say you are a small team. Or the person evaluating tools is the person who
will install and use it. A flat published price and a five-minute install
change what is possible:

- You can start now. No calendar invite, no budget approval before you know
what you are approving, no sales cycle standing between you and finding out
whether the product fits your stack.

- You can leave just as easily. No annual contract locking you into a
decision made six months ago on traffic projections that never landed.

- If your usage changes, you change plans. Proration happens automatically
and nobody renegotiates anything.

## What a realistic timeline looks like

With a sales-led product, the general shape of enterprise software buying
applies. A discovery call, a demo tailored to your use case, a pilot or
trial, contract negotiation, then rollout. That commonly runs from a few
weeks to a couple of months, depending on how many people sign off.

We are describing the shape of that process from general knowledge of
enterprise SaaS sales, not an internal FullStory timeline we have seen. Treat
it as a reasonable expectation, not a guarantee.

With ReplayPilot the timeline is: create an account, paste a script tag, watch
a session land in your dashboard. Minutes, not weeks, because no call needs
scheduling and no contract needs negotiating before you see the product
working on your own site. The trade-off runs the other way from the pricing
question. You get speed and you lose the guided rollout.

## What happens to your data if you leave

On our self-serve plans, a daily job deletes data past your plan's retention
window. 30 days on Free, 90 on Starter and Growth, 180 on Scale. You never
file a request. If you want something gone sooner, delete a single session
from its detail page, or export and delete your entire account from Settings,
General. Enterprise data stays until you ask us to remove it, because an
unlimited retention window only makes sense with an explicit deletion process
behind it.

We have no visibility into FullStory's retention or deletion practices for
departing customers, so we will not speculate. It is a fair question to put
to any vendor with a negotiated contract. Retention and deletion terms are
exactly what a contract should spell out, so ask for it in writing instead of
assuming a default.

## Four questions that settle it

- **Does anyone outside engineering sign off on a new vendor?** If
procurement, security review, or a formal contract are already part of how
your company buys tools, FullStory's process is built for that. Fighting it
to get a self-serve tool approved usually costs more time than it saves.

- **Do you need a compliance certification as a hard requirement?** If SOC 2
or similar is non-negotiable, that settles the question, because we do not
have one yet. GDPR and CCPA are a separate matter, and we meet both.

- **How many sessions a month do you record?** In the tens of thousands, our
published tiers cover you at a known flat price. In the millions, that is
the scale FullStory's segmentation and search were built for. Ask any
vendor how their pricing and product hold up at your real volume before
you commit.

- **Can the person making this decision try the tool today, alone?** If yes,
that is the situation ReplayPilot is built for. Sign up, paste a script
tag, see a real session within minutes, at a price you already knew.

If you are on FullStory and weighing a switch, the first step is not picking
a tool. It is writing down what you use today. Deep segmentation across
millions of sessions and a dedicated account contact are real things people
pay for. If those are part of your daily workflow, replacing them with a
flat-price self-serve tool will feel like a downgrade no matter how good the
AI summary is.

If what you use is session replay, error flagging, and an occasional funnel,
you may be paying enterprise pricing for a workflow a $79-a-month plan
already covers.

## Choose FullStory if

You are a large team with a budget and a buying process already in place, and
deep segmentation across high session volume matters more than seeing a price
today.

## Choose ReplayPilot if

You want to sign up today and see the price first. No sales call, no
negotiated rate, no waiting to learn the cost before you try it.

Both are solid tools built for genuinely different situations. To see how
ReplayPilot compares against the rest of the market, including LogRocket,
PostHog, and Hotjar, the [full comparison](/compare) covers all of them side
by side.

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